Beverly Hills Medical

Our first step was to thoroughly research the client’s local competitors. With several salons operating within a one-mile radius, we knew that the digital experience had to stand out. We began by designing a modern, visually engaging website using high-quality imagery and a clean, mobile-friendly layout. Key customer actions—such as booking appointments, viewing pricing, and getting directions—were prominently featured for maximum convenience and usability.

To strengthen the client’s local presence, we secured a verified Google Business Profile and ensured accurate placement on Google Maps. With years of experience in local SEO and business listings, we handled this process quickly and efficiently. Once the location data was in place, we created geo-targeted website content that reinforced the client’s relevance in the Arcadia area and helped the site gain traction in local search results.

To further enhance customer engagement, we introduced an ecommerce feature that allowed users to purchase DIY self-care products directly from the site. This gave the business an opportunity to monetize casual browsers and capture additional leads. Each purchase added a customer to their email marketing list—allowing for future outreach and upsell opportunities. This multi-layered strategy helped turn local visibility into lasting customer relationships.

The outcome of this project was a significant improvement in the client’s local visibility, online engagement, and customer acquisition. By focusing on a clean, conversion-focused website and highly targeted local SEO efforts, the business quickly gained traction on Google Maps and Local Places—outpacing competitors who had been in the area for years. Within months, the client saw a measurable uptick in appointment bookings and walk-in traffic directly attributed to local search performance.

On average, clients who implement this type of localized digital strategy with Affordable Marketing experience a 30% increase in engagement. For this particular client, that translated into more website interactions, stronger brand recognition, and an expanded customer base. The addition of ecommerce functionality created a secondary revenue stream while also helping build a robust email list for future promotions and retention marketing.

This project is a reflection of our long-term approach: we don’t chase vanity metrics or short-term wins. Instead, we invest in sustainable strategies that help small businesses compete—and thrive—in crowded local markets. Our success is measured by the ongoing growth and health of our clients’ businesses, and we’re proud to have played a role in helping this salon stand out and succeed in such a competitive space.