Ann Karen Day Spa

Project Details

Ann Karen Day Spa partnered with Salon Marketer to strengthen its online presence through a custom WordPress website, targeted advertising, and local SEO. We designed a clean, mobile-friendly site showcasing services and enabling easy booking. Google and social media ads drove traffic, while local SEO improvements boosted visibility in Arcadia search results. Optimized listings, review generation, and geo-targeted content helped increase website traffic and appointment bookings, positioning Ann Karen Spa as a trusted destination for beauty and wellness.

Location

Arcadia, CA

Client

Ann Karen Day Spa

Services

WordPress Website, Advertising, Marketing, Local SEO

Client Since

February, 2025

When Ann Karen Day Spa approached Salon Marketer, they were facing several key challenges that limited their growth potential. Despite offering high-quality spa services in a prime Arcadia location, their digital presence was minimal. The existing website lacked visual appeal, was not mobile-friendly, and offered a poor user experience that made booking appointments difficult and unintuitive. This resulted in missed opportunities to convert website visitors into paying clients.

Compounding the issue was limited online visibility. Ann Karen Spa was not appearing in local search results for important keywords like “Arcadia massage,” “facial near me,” or “spa in Arcadia.” Their Google Business Profile was under-optimized, and there were inconsistencies in how the business appeared across local directories. These gaps made it difficult for new clients to discover the spa, even when searching nearby.

Additionally, the spa had no structured advertising strategy in place. Without Google Ads or social media campaigns, they lacked the ability to promote seasonal specials, drive targeted traffic, or retarget past visitors. Their brand, though respected locally, was virtually invisible online.

The challenge was clear: design a modern website, improve search visibility, and launch strategic marketing efforts to attract more local clients, increase bookings, and establish Ann Karen Spa as a go-to wellness destination in Arcadia.

To address Ann Karen Day Spa’s challenges, Salon Marketer implemented a comprehensive digital strategy focused on web design, advertising, and local SEO. We began by rebuilding their website on WordPress, creating a modern, mobile-responsive design that reflects the spa’s luxurious atmosphere. The new layout prioritized user experience, with clearly defined service categories, simplified navigation, and easy online booking to convert visitors into appointments.

Next, we launched targeted advertising campaigns on Google and social media platforms to drive traffic from potential customers searching for spa and beauty services in the Arcadia area. Ads were tailored to promote high-demand treatments like facials and massages, highlighting seasonal specials and exclusive offers to encourage immediate engagement.

Local SEO optimization was a key component of the strategy. We optimized their Google Business Profile, corrected NAP (Name, Address, Phone) inconsistencies across local directories, and built geo-targeted service pages using keywords relevant to Arcadia and surrounding neighborhoods. This helped boost visibility in local search results and Google Maps.

We also implemented reputation management by encouraging satisfied clients to leave Google reviews, further strengthening trust and visibility. Together, these efforts created a strong, search-friendly online presence for Ann Karen Spa, helping increase website traffic, boost local search rankings, and drive consistent growth in client appointments.

The results of Salon Marketer’s work with Ann Karen Day Spa were both immediate and long-lasting. Following the launch of the new WordPress website, the spa experienced a noticeable increase in online engagement. Visitors spent more time on the site, navigated service pages with ease, and used the booking system more frequently—resulting in a measurable increase in appointments.

The digital advertising campaigns delivered a steady stream of qualified traffic. Google Ads and social media promotions helped attract new local clients searching for spa treatments in Arcadia, while remarketing ads re-engaged previous visitors and turned them into loyal customers. Seasonal promotions performed especially well, helping fill last-minute openings and maximize staff utilization.

Local SEO improvements led to a significant boost in search visibility. Ann Karen Spa began ranking on the first page of Google for high-intent keywords such as “Arcadia massage,” “Arcadia facial,” and “spa near me.” Their optimized Google Business Profile started generating more calls, direction requests, and reviews—further strengthening their credibility and search performance.

Within months, Ann Karen Spa saw a consistent uptick in website traffic, higher conversion rates, and increased client bookings. The project successfully positioned the spa as a trusted, visible, and competitive wellness destination in the Arcadia market.

Challenge

Solution

Result

Client Feedback

Rating

Salon Marketer has been a game changer for our spa. They redesigned our website, improved our local SEO, and launched effective ad campaigns that brought in new clients. Our bookings have increased, and we’re finally showing up in local search. Their team is responsive, professional, and truly understands our industry.