WordPress Websites for Salons & Spas: Your Digital Home, Built to Book
A beautiful salon or spa deserves a beautiful website. And not just any website—a site that reflects your brand, drives local traffic, and turns visitors into loyal, paying clients.
At Salon Marketer, we design and build custom WordPress websites specifically for salon, spa, and self-care professionals. Whether you’re a solo stylist renting a chair or a multi-service day spa with a full team, your website should do more than look good—it should work hard behind the scenes to grow your business.
If you’re tired of DIY platforms, broken links, or a website that just doesn’t convert, it’s time for a professional solution.
Why WordPress?
WordPress is the most powerful and flexible website platform in the world—powering over 43% of all websites online. It’s trusted by small business owners, global brands, and everything in between.
For salons and spas, WordPress offers everything you need:
Full design freedom to match your brand
Easy integrations with your booking platform
Built-in blogging and SEO tools
Mobile-friendly, fast-loading pages
Ownership and control of your content
Unlike limited DIY platforms (like Wix or Squarespace), WordPress gives you total control over how your website looks, performs, and grows over time.
When you choose Salon Marketer to build your WordPress site, you’re not just getting a website—you’re getting a client-generating tool.
What Your WordPress Website Can Do
Think of your website as your digital front desk. It’s often the first impression a new client will have of your business—and it should answer their questions, build trust, and invite them to book.
Here’s what we focus on when building salon and spa websites:
✔️ Beautiful Design That Reflects Your Brand
We use clean, modern layouts that showcase your services, style, and space—while staying true to your aesthetic. Whether your brand is soft and serene or bold and edgy, we’ll create a site that feels like you.
✔️ Service Pages That Convert
Each of your services (haircuts, facials, nails, lashes, massage, etc.) gets its own dedicated page optimized for local search. These pages help you rank on Google and explain what you do clearly to new clients.
✔️ Online Booking Integration
We connect your website to your preferred booking platform (GlossGenius, Vagaro, Fresha, Square, etc.) so visitors can go from browsing to booking in just a few clicks.
✔️ Mobile-Friendly and Fast
Most of your traffic comes from mobile phones. We build responsive websites that load quickly and look flawless on every screen size.
✔️ SEO-Optimized for Local Search
We structure your content to help your salon show up on Google when clients search for services in your area—like “balayage near me” or “facials in Arcadia.”
✔️ Built for Updates
You can easily update your WordPress site with new photos, specials, team bios, blog posts, and more—without needing a developer.
Features We Include with Every Site
When you work with Salon Marketer, every WordPress website comes with:
Custom homepage, about, services, and contact pages
Online booking integration
Google Maps and business info display
Mobile-first responsive design
Basic on-page SEO setup (titles, descriptions, structure)
Optimized images for fast load times
Call-to-action buttons and lead-generating layout
Google Analytics and tracking integration
WordPress security setup and backup tools
Access to edit your own content anytime
Need more? We offer add-ons like blog setup, online store integration, email list signup forms, pop-up promotions, and more.
Why a Good Website Matters
You wouldn’t welcome clients into a messy, outdated salon—so don’t let your website give that impression online.
Here’s what a high-performing website can do for your business:
Build Trust: Clients feel more confident booking when your website looks polished and professional.
Answer Questions: A clear services page and FAQ save you time answering DMs or calls.
Drive Bookings: With built-in calls-to-action, your site guides visitors to take the next step.
Boost SEO: A well-built site helps you rank higher on Google so new clients can find you.
Support Marketing: Whether you’re running ads, promoting on Instagram, or emailing your list—your website gives you a place to send people.
It’s more than a brochure—it’s your 24/7 booking assistant.
How Our Process Works
We make it easy to get your new website up and running without stress or confusion.
1. Consultation
We start with a simple strategy session to learn about your brand, goals, and current challenges. We’ll also look at any existing site you have and recommend a plan.
2. Design & Content
We create a design concept and help write or clean up your content—so your message is clear, engaging, and conversion-focused.
3. Development
We build the site on WordPress, customize it to your brand, and set up integrations like booking, Google Maps, or your social feeds.
4. Launch & Training
Once everything looks perfect, we launch your site and show you how to make basic updates (or we can handle them for you monthly).
Ongoing Support & Maintenance
WordPress sites are powerful—but like any tool, they need to be maintained. We offer ongoing support packages that include:
Website backups
Plugin and theme updates
Security scans
Minor content changes
Monthly performance checks
This way, your site stays fast, safe, and fully functional year-round.
Who We Build Sites For
We design WordPress websites for:
Hairstylists, barbers, and colorists
Estheticians, lash techs, and facialists
Massage therapists and body sculpting pros
Nail salons and makeup artists
Day spas and boutique beauty studios
Solo operators and multi-location businesses
Whether you’re a one-woman show or a growing beauty team, we’ll create a site that fits your business perfectly.
Why Choose Salon Marketer?
We’re not just web designers—we’re salon marketing specialists. We understand your industry, your clients, and what it takes to stand out locally.
100% focus on salons, spas, and self-care
Clean, modern design with beauty-first branding
Local SEO and conversion strategy baked in
Booking-friendly layouts and mobile-optimized design
Friendly, done-for-you service with ongoing support available
Our WordPress websites don’t just look good—they’re built to help you get discovered, get booked, and grow your business.
Ready to Build Your Dream Website?
If your current site isn’t bringing in clients—or you’ve been putting off building one altogether—it’s time to change that.
Let Salon Marketer design a WordPress website that reflects your brand, drives bookings, and gives your salon or spa the online presence it deserves.
Book your free consultation today and let’s start building your digital home—one that works as beautifully as the services you provide.