Rich Angel Salon Project Details
Rich Angel Salon, located in the heart of Temple City, California, approached Salon Marketer with the goal of building a stronger digital footprint and bringing in more walk-in and appointment-based clientele. Known for its expert stylists, personalized service, and luxurious setting, the salon needed an online experience that matched the quality of its in-person service. Our challenge was to build a cohesive brand identity, improve online visibility, and generate more local leads.
Project Objectives
Our team outlined five key goals for the Rich Angel Salon project:
Build a custom, mobile-optimized WordPress website
Improve search visibility through local SEO
Highlight services with targeted content and visuals
Drive appointment bookings through lead-focused design
Build long-term growth through marketing strategy and analytics
Website Design and Development
We started by developing a modern, mobile-responsive WordPress site with a clean aesthetic that reflects Rich Angel Salon’s elegant and professional atmosphere. The homepage was designed to immediately showcase key services such as hairstyling, color treatments, and hair care packages through a combination of visuals, service descriptions, and clear calls to action.
The navigation was streamlined to guide users toward booking an appointment or calling the salon. We integrated a contact form with click-to-call functionality, location maps, and direct links to the salon’s Google profile for ease of access.
SEO and Content Strategy
We conducted a local SEO audit to determine key areas of opportunity. Using insights from that analysis, we implemented:
Location-based keywords such as “Temple City hair salon” and “hair colorist near me”
Meta title and description optimization
Image ALT tagging for accessibility and search indexing
Geo-targeted blog content to attract local searches
In addition, we created keyword-rich service pages for offerings like balayage, highlights, cuts, and keratin treatments, all optimized to rank for relevant terms.
Google Business and Local Listings
To boost local search visibility, we optimized Rich Angel Salon’s Google Business Profile by:
Updating NAP (Name, Address, Phone) consistency across directories
Adding a detailed business description and categories
Uploading new interior and service-related photos
Responding to customer reviews and prompting happy clients to leave feedback
We also listed the salon on top citation platforms such as Yelp, Foursquare, and BeautySeeker to increase online authority and backlinks.
Social Media Integration
We helped Rich Angel Salon align its social media presence with its new brand identity. This included:
Designing Instagram highlight covers and post templates
Crafting an initial 30-day content calendar
Providing copywriting guidance for posts and hashtags
Setting up geo-targeted Facebook and Instagram ads
All posts and ad creatives were aligned with salon promotions and services to ensure brand cohesion.
Local Advertising Strategy
To drive quick traffic and appointments, we launched geo-targeted Google Ads and Facebook campaigns. These ads promoted new client discounts, seasonal services, and top-performing offerings like hair color and styling.
We designed dedicated landing pages for each campaign with simplified messaging, strong CTAs, and appointment forms. These pages also included customer testimonials and trust-building elements like certification badges and safety protocols.
Results Overview
Within the first 60 days, Rich Angel Salon experienced the following improvements:
Website traffic increased by 138%
Google search visibility improved by 187%
Appointment form submissions grew by 124%
Social engagement on Instagram rose by 41%
Local Google Business impressions increased by 205%
These results positioned the salon as a top contender in the Temple City beauty market and significantly improved inbound lead quality.
Ongoing Support and Optimization
Salon Marketer continues to support Rich Angel Salon with:
Monthly SEO audits and keyword tracking
Blog writing and content refreshes
Landing page creation for new campaigns
Google Business review monitoring
Strategy calls to assess KPIs and opportunities
We also introduced new services such as email marketing and lead capture enhancements to increase client retention and maximize lifetime value.
Conclusion
The Rich Angel Salon project is a strong example of how thoughtful digital strategy and execution can transform a local business. By blending aesthetic design, localized search optimization, and conversion-driven marketing tactics, we were able to create a scalable system for visibility and growth.
Rich Angel Salon now benefits from a full-service digital marketing partnership that not only drives traffic but also turns visitors into long-term clients. With a strong foundation in place and continued strategy adjustments, they are positioned to lead in their market for years to come.