Nail Bar Arcadia Project Details
At Salon Marketer, we pride ourselves on creating results-driven marketing strategies tailored to the unique needs of local beauty professionals. One of our standout projects this year was with Nail Bar Arcadia, a fast-growing nail salon in the heart of Arcadia, California. This case study offers a detailed look at the scope of work, strategic approach, execution, and the outcomes we achieved together.
Project Background
Nail Bar Arcadia is an upscale salon offering premium nail services, waxing, and spa treatments in a modern, relaxing environment. With a high-quality team and luxury interiors, the salon already had strong word-of-mouth support—but lacked a cohesive marketing strategy to scale awareness and boost bookings online.
The owner approached Salon Marketer looking for ways to grow visibility on Google, attract more local customers, and build a consistent brand presence across web and social channels.
Goals and Objectives
Our shared goals for this project were clear:
Increase local visibility and ranking on Google
Improve website aesthetics, speed, and functionality
Build consistent branding across search, maps, and social media
Drive more phone calls and appointment bookings
Launch a scalable marketing strategy that the client could continue beyond our engagement
From the start, we positioned the campaign around conversion-first marketing, ensuring that every effort—whether SEO, content, or ads—was tied to measurable business outcomes.
Step 1: Discovery and Audit
We began with a full audit of Nail Bar Arcadia’s digital footprint, including:
Google Business Profile setup and optimization
Website performance (speed, mobile-friendliness, SEO structure)
Keyword visibility and local competition
Existing social media presence
Review profiles and reputation across major directories
Our audit revealed several missed opportunities:
Their Google Business listing had incorrect service categories and was not ranking in the top 3 local results (the “Map Pack”)
Their website lacked service detail pages and was not optimized for local keywords
No analytics were set up to track performance
Social media was inconsistent, with infrequent posting and no engagement strategy
Step 2: Strategy Development
We crafted a 6-month strategy that included:
Local SEO: Keyword research, citation building, and location-specific service pages
Google Business Optimization: Category correction, photo uploads, keyword-rich descriptions, and weekly post scheduling
Website Revamp: Fast-loading, mobile-friendly layout with a modern design, service-specific landing pages, and booking integration
Content Marketing: Monthly blog posts targeting local keywords (e.g., “best gel manicure in Arcadia”)
Social Media Branding: Templates and training for Instagram and Facebook to improve frequency and engagement
Analytics Setup: Google Analytics 4, Search Console, and Google Tag Manager for full performance tracking
Our goal was not just visibility—but conversion. That meant optimizing phone call clicks, getting customers to book online, and improving the customer journey from ad to appointment.
Step 3: Website Redesign
The website was a key part of the engagement. We rebuilt it on WordPress with the following improvements:
Optimized Layout: Designed for mobile users, fast loading, and with strong visual branding
Service Pages: Each service (e.g., acrylics, waxing, pedicures) was given a dedicated page optimized for search and bookings
Online Booking Integration: We embedded the salon’s booking system directly into service pages to reduce drop-off
On-Page SEO: Metadata, schema markup, and structured content for each service and location keyword
Photo Gallery: High-quality photos added to showcase work and improve user trust
The result was a visually stunning, high-performing site that now ranks for key local search terms and converts visitors into paying clients.
Step 4: Google Business & Local SEO
Google Business Profile (GBP) is the foundation of local SEO, and Nail Bar Arcadia’s listing was underperforming. We addressed this by:
Updating business hours, categories, and service areas
Adding over 20 professional photos of the interior and staff
Writing keyword-optimized business descriptions and service summaries
Publishing weekly Google Posts to keep the profile active
Building citations across Yelp, Bing, Nextdoor, and other high-authority directories
Encouraging and responding to reviews from real customers
Within the first 60 days, the business moved from position 7 to the top 3 in the Arcadia “Map Pack” for several service-related keywords—driving a significant increase in phone calls and walk-in traffic.
Step 5: Content & Social Strategy
To support SEO and engagement, we created a content calendar focused on high-intent local search phrases and seasonal promotions. Blog posts included topics like:
“How to Choose the Right Nail Shape”
“Benefits of a Spa Pedicure Before Summer”
“Top 5 Nail Trends in Arcadia for 2025”
Each blog was optimized for keywords and shared via Google Posts and social media to expand reach.
We also delivered a branded set of social media templates the salon could use to promote new sets, staff spotlights, and customer reviews. This helped Nail Bar Arcadia maintain a more polished presence on Instagram and Facebook, even with limited in-house resources.
Step 6: Reporting and Results
Throughout the project, we tracked and reported on:
Website traffic (organic, direct, social, paid)
Phone call conversions and booking clicks
Keyword rankings and Google visibility
Review growth and engagement metrics
Social media reach and post performance
Key Wins After 6 Months:
72% increase in organic website traffic
Top 3 Google Map Pack ranking for 6 local service keywords
30+ new reviews, all 5-star, with active responses
2.5x increase in online bookings from organic and direct traffic
Branded, mobile-optimized website driving a strong conversion rate
Consistent brand presence across search, social, and review platforms
Final Thoughts
The Nail Bar Arcadia project reflects what’s possible when a local salon embraces a conversion-first marketing approach. From day one, we aligned strategy with business goals—driving visibility, improving the customer experience, and delivering measurable results.
At Salon Marketer, we believe in building marketing systems that local beauty businesses can own and grow with. Nail Bar Arcadia is now equipped with the tools, branding, and visibility to scale confidently—and we are proud to have been part of their journey.
If you’re ready to grow your salon with local SEO, website optimization, and performance marketing, get in touch with us today.