Beverly Hills Medical Project Details
At Salon Marketer, we specialize in helping beauty, wellness, and medical aesthetic businesses grow through custom-built, conversion-focused digital strategies. One of our most rewarding projects to date was with Beverly Hills Medical, a luxury med spa and aesthetics clinic located in the heart of Beverly Hills, California. Known for its high-end clientele and premium service offerings, this practice needed a performance-driven marketing foundation to match its elite brand presence.
This detailed project overview outlines the strategic process, implementation, and results we delivered over a 6-month engagement designed to improve local visibility, attract qualified clients, and generate measurable growth.
Client Background
Beverly Hills Medical offers a curated menu of services including injectables (Botox, dermal fillers), laser skin treatments, body contouring, and anti-aging facials. Despite an outstanding in-clinic experience and highly trained staff, the practice lacked consistent online visibility and a cohesive digital strategy. Much of their traffic came from walk-ins and referrals, but the owner wanted to modernize lead generation and improve discoverability across Google and social media.
With high competition in the Beverly Hills aesthetic space, standing out online required more than a basic website or ad campaign—it required a full-funnel marketing approach designed for a discerning and digitally savvy audience.
Project Goals
During our discovery and strategy sessions, the client outlined the following objectives:
Rebuild the brand’s website to reflect its luxury image and convert high-value leads
Increase visibility on Google Maps and in local search results
Optimize content for key treatments such as Botox, Morpheus8, and RF microneedling
Build a scalable SEO and blogging framework for ongoing organic growth
Integrate online booking and track lead sources effectively
Establish a more professional, consistent brand across web, search, and social
Our role was to provide a turnkey marketing system—from strategy to execution—that could quickly deliver results and continue to scale long-term.
Step 1: Digital Presence Audit
We began with a full audit of the client’s existing digital assets:
Website design and UX analysis
Keyword rankings and Google Search performance
Google Business Profile optimization
Competitor positioning in Beverly Hills and surrounding areas
Social media presence and review visibility
Tracking tools (Google Analytics, Search Console, Tag Manager)
Key findings:
The website lacked clear service pages, had slow load times, and was not mobile-optimized
Local SEO was weak—Google Business Profile was underutilized with no weekly posts or updated media
The practice did not rank for top local queries like “Botox Beverly Hills” or “Beverly Hills med spa”
No analytics goals were set up to track phone calls, form fills, or appointment clicks
The branding was not aligned across platforms, which created a trust gap with online visitors
With these insights, we developed a 6-month strategic roadmap to improve performance and position the clinic as a top-tier digital brand.
Step 2: Website Redesign
We rebuilt the Beverly Hills Medical website using a premium WordPress framework optimized for aesthetics and conversions. Key enhancements included:
Modern, elegant design that aligns with luxury medical aesthetics
Mobile-first performance, with fast-loading pages, retina-quality visuals, and seamless navigation
Dedicated treatment pages for Botox, fillers, lasers, facials, RF microneedling, and more—each optimized with targeted keywords and FAQs
HIPAA-compliant online booking, with lead forms and appointment requests integrated into each page
Trust-building elements like provider bios, client testimonials, and before/after galleries
SEO-ready infrastructure, including schema markup, meta tags, alt attributes, and keyword targeting
The result was a website that not only looked polished, but ranked well and converted visitors at a much higher rate than the original site.
Step 3: Local SEO & Google Business Optimization
In a hyper-competitive location like Beverly Hills, ranking in the Google Map Pack can be the difference between steady appointments and empty chairs. We executed a full local SEO campaign to improve the clinic’s presence:
Updated and optimized the Google Business Profile with keyword-rich service descriptions
Uploaded over 40 high-quality photos of the treatment rooms, lobby, and devices
Created and scheduled weekly Google Posts to promote offers and blog content
Built and corrected local citations across directories like Yelp, Healthgrades, Bing Places, and Zocdoc
Implemented a review generation system with SMS/email follow-up to gather and respond to client feedback
Within three months, Beverly Hills Medical was ranking in the top 3 map results for several key terms including “Botox Beverly Hills” and “Morpheus8 Beverly Hills.”
Step 4: Content Marketing and Blog Strategy
We developed a monthly blogging strategy focused on building organic search traffic and educating potential clients. Content was tailored to high-intent search phrases and aligned with services, including:
“How Long Does Botox Last?”
“5 Benefits of RF Microneedling for Aging Skin”
“What to Expect After Morpheus8 Treatment”
“Top Non-Surgical Aesthetic Trends in Beverly Hills”
Each post included internal links to service pages, keyword optimization, and a clear CTA for consultations. The blogs were shared on the website, Google Business Profile, and social media to maximize visibility.
Step 5: Social Media Support & Visual Branding
To reinforce brand consistency and improve engagement, we supported the team with:
Custom-branded social media templates for Instagram and Facebook
Guidance on aesthetic content curation and monthly posting ideas
Repurposing blog and service content into bite-sized captions and stories
Best practices for client before/after imagery, testimonials, and treatment reels
Even with limited staff resources, the clinic was able to maintain a polished social presence that reflected its high-end positioning and appealed to target demographics.
Step 6: Tracking, Reporting & Optimization
To measure effectiveness, we installed and configured:
Google Analytics 4 with goals for phone calls, form submissions, and booking clicks
Search Console for keyword impressions, rankings, and coverage issues
Looker Studio dashboards for real-time campaign performance reporting
Google Tag Manager to track events and behavior flows
These tools gave us insight into which campaigns were driving engagement, and allowed for fast pivoting as needed.
Results and Impact
After 6 months of execution, Beverly Hills Medical saw significant improvements across key performance indicators:
112% increase in organic website traffic
62% more conversions from search (calls, forms, bookings)
Top 3 ranking for 7 high-value local search terms
Dozens of 5-star reviews added to Google and Yelp
A 30% reduction in bounce rate thanks to better mobile design and clear calls to action
High-value leads from new zip codes previously untapped
The practice now has a sustainable marketing engine that can scale as it grows, with systems in place to capture more leads, convert more appointments, and retain clients through an elevated digital experience.
Final Thoughts
The Beverly Hills Medical project is a testament to what’s possible when luxury service meets performance-first marketing. With a website built to convert, content built to educate, and SEO built to rank, the practice now operates with confidence in the digital space—and is poised for long-term growth.
If your med spa or aesthetics clinic is ready to attract more high-value clients and build an online presence that reflects the quality of your services, get in touch with us today.