Ann Karen Day Spa Project Details
At Salon Marketer, we specialize in helping beauty and wellness businesses grow through smart, strategic marketing tailored to local audiences. One of our standout success stories is Ann Karen Day Spa, a boutique spa located in Arcadia, California. Known for its high-quality facials, body treatments, and serene ambiance, Ann Karen Day Spa partnered with us to expand its reach and convert more online visitors into long-term clients.
This project spotlight covers the goals, strategy, implementation, and real-world results of our work with this exceptional spa brand.
Project Background
Ann Karen Day Spa offers a comprehensive range of facial treatments, advanced skincare, body contouring, and relaxation services, all delivered in a calming, modern setting. Despite having an excellent local reputation and a loyal client base, the spa lacked the digital marketing infrastructure necessary to grow beyond word-of-mouth referrals.
The owner contacted Salon Marketer to help elevate their web presence, attract new customers from surrounding areas, and build a consistent digital brand—without losing the personal touch that made the spa unique.
Goals and Objectives
From our initial discovery meeting, we outlined the following core goals:
Rebuild and modernize the website for mobile users
Improve visibility across Google Search and Google Maps
Develop optimized landing pages for each service
Launch a blog strategy focused on skincare education and local keyword targeting
Set up analytics and lead tracking for better decision-making
Build a long-term content and SEO foundation that could grow over time
Our approach was grounded in local SEO, performance marketing, and conversion optimization, with a strong focus on capturing real search demand in the Arcadia area.
Step 1: Initial Audit and Planning
We conducted a complete audit of Ann Karen Day Spa’s digital presence, including:
Google Business Profile accuracy and ranking
Website structure, speed, and mobile usability
On-page SEO and keyword targeting
Presence across local directories and citations
Competitive analysis of other local spas and skincare providers
Key findings included:
The website was outdated, not mobile-friendly, and lacked individual service pages
The Google Business Profile was missing service categories and high-quality photos
There were no blog posts or educational content to support long-tail keyword visibility
Tracking was limited—no Google Analytics goals or conversion data were in place
From this, we developed a 6-month rollout strategy designed to fix core issues, build authority, and drive steady growth.
Step 2: Website Redesign and Optimization
We rebuilt the website from the ground up using WordPress, focusing on user experience, mobile performance, and SEO structure. Key updates included:
Modern, elegant design that reflects the spa’s calming aesthetic
Mobile-first layout with large touch targets, fast load times, and clean navigation
Dedicated service pages for every treatment, including Signature Facial, Dr. Secret Youth Elixir, Hydra Facial, Oxygen Rejuvenation, and Face Lift Contour
Online booking integration, linking directly to the spa’s appointment platform
On-page SEO enhancements including title tags, headings, image optimization, schema markup, and internal linking
The result was a website that looked professional, ranked better, and encouraged more visitors to schedule appointments.
Step 3: Google Business Profile and Local SEO
We optimized the Google Business Profile to increase visibility in Arcadia and nearby cities. This included:
Updating categories to better match services
Adding over 30 high-quality spa and treatment room photos
Writing keyword-rich descriptions and business summaries
Enabling weekly Google Posts for promotions and educational content
Ensuring NAP (Name, Address, Phone Number) consistency across all local directories
Submitting the business to citation sources like Yelp, Bing, Nextdoor, and Chamber directories
Within weeks, Ann Karen Day Spa began appearing in the top 3 Map Pack listings for local searches like “facial Arcadia” and “Arcadia day spa.”
Step 4: Content Strategy and Blogging
To increase organic search traffic and support local SEO, we launched a monthly blog series with topics chosen through keyword research. Some early posts included:
“Benefits of HydraFacial Super Cleaning for Oily Skin”
“How Often Should You Get a Facial?”
“What to Expect During Your First Spa Visit”
“Youth Elixir Facial: Anti-Aging Skincare That Works”
Each blog was written to both educate and rank—using long-tail keywords, internal links, and clear calls to action that encouraged readers to book appointments.
We also shared this content across Google Business Posts and social media, giving it broader reach and added SEO benefit.
Step 5: Analytics and Conversion Tracking
To measure results and improve decision-making, we installed and configured:
Google Analytics 4 with conversion goals (booking clicks, phone taps, contact form submissions)
Google Search Console to monitor keyword rankings and technical SEO
Event tracking via Google Tag Manager for specific user actions on the site
Monthly reporting dashboards to review traffic, engagement, and keyword performance
This data gave the spa owner clear insights into which services were attracting attention, what content was working, and how users interacted with the website.
Step 6: Branding and Social Presence
While the core focus was search visibility, we also supported the spa’s brand presence through:
Branded visual templates for Instagram and Facebook posts
Service spotlights and customer testimonials repurposed for social content
A consistent posting cadence that aligned with blog content and seasonal promotions
Highlights of treatment rooms, skincare products, and behind-the-scenes staff moments
Even with a small team, the spa was able to maintain a professional, engaging online presence with our strategy and templates in place.
Results After 6 Months
By the end of our initial 6-month campaign, Ann Karen Day Spa had achieved measurable improvements across every channel:
118% increase in organic search traffic
3x more phone call conversions from Google Search
#1 ranking in local search for “facial Arcadia” and “Hydra Facial Arcadia”
Consistent top placement in the Map Pack for high-intent skincare searches
A visually modern website that improved session time and booking rates
Clear reporting and tracking for continued performance analysis
The most valuable result? A full calendar of new and returning clients—without relying on discounts or third-party platforms.
Final Thoughts
The Ann Karen Day Spa project is a perfect example of how smart, locally focused marketing can transform a business’s digital presence. From building a website that reflects the brand’s luxury experience, to dominating search results for competitive services, we helped this spa connect with the clients who matter most.
At Salon Marketer, we don’t just offer services—we deliver strategies built around results. Whether you run a small spa, med spa, or beauty business, our goal is to help you grow with confidence, clarity, and measurable returns.
Ready to take your salon or spa to the next level? Get in touch with us today to schedule your free strategy consultation.